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Sonya Dove
Ulta Beauty Pro Team
Globally recognized icon, Sonya Dove, has many accountabilities in the salon industry and she prioritizes inspiration, education and mentorship for the stylist community. For over 38 years, Sonya has been a Global Creative Ambassador for Wella Professionals. She plays an integral role in the brand’s presence with color innovation, inspiration and education. As a celebrity colorist, she has an impressive roster including Sophie Turner. Sonya has found herself in the consumer eye, advocating the craft and professionalism that exists within the stylist community. Representing Wella Professionals on the Ulta Beauty Pro Team, Sonya collaborates with educators from a range of professional haircare brands creating shoots, as well as education and trend development designed to inspire and educate Ulta Beauty stylists across the country.
Explore all the Ulta Beauty Pro Team and Design Team Artists on The BTC MainStage:
(click their names to learn more)
Sonya Dove
Vernon François
Sean Godard
Gilad Goldstein
Jaleesa Jaikaran
Danielle Keasling
David Lopez
Michelle O'Connor
Justin Toves-Vincilione
Sonya's One Tip to Remember:
How do you achieve 'effortless'? I'm all about the prep work: keep it simple to work smarter, not harder!
Check out Sonya's Faves:
Mainstage Formula:
Wella Blondor and 20 vol on the roots.
Wella Shinefinity 010/6 and bowl and brush emulsion mixed equal parts to pre tone.
High Magenta and Clear for the pale pink.
New Blue and Clear for the pale blue .
Ultra Purple and Clear for the lavender.
Never Seen Green and Clear for pale green.
